Unsure how the August 17th bidding update might impact your campaigns, and what steps should you take to be ready for the transition?
In this Community Q&A episode of Ads Decoded, host Ginny Marvin addresses your most pressing questions about the upcoming bidding target optimization changes.
0:00 - Introduction: Addressing your concerns
0:25 - Why the bidding target system is changing
1:26 - What to expect post-August 17th
2:39 - How targets act as efficiency levers
3:29 - Actionable next steps and how to set stakeholder expectations
Key takeaways:
• Your target will more precisely control your ROI: In short, with this update, the system will aim to achieve your CPA or ROAS target regardless of your budget settings. Starting August 17, campaigns that are limited by budget and currently over-performing their targets will see performance adjusted to meet those set targets.
• Review campaigns that are limited by budget: Identify if there is a gap between the target ROAS/CPA vs. actual CPA/ROAS. When there is a gap, determine whether to adjust the target to align with the business’ goals.
? Subscribe for more Community Q&A episodes with Ginny throughout the summer.
Got questions for Ginny? Email us: adsdecoded@google.com. Find Ginny on LinkedIn at https://goo.gle/4aFEw4I and on X as https://goo.gle/3N2Q22r.
#GoogleAds #PPCChat #AdsDecoded #SmartBidding #TargetCPA #TargetROAS #PPC