Is your Google Ads campaign performance fluctuating when you raise your budget? Google is updating its bidding systems to help you scale Search, Shopping, Performance Max, and Demand Gen campaigns with more predictable results.
In this video, we explain how the upcoming bidding system update affects campaigns that are "Limited by Budget" and performing better than their set targets. We’ll walk you through four specific scenarios to help you decide whether to maintain your current target, adjust it to match recent performance, or switch your bidding strategy entirely.
What you’ll learn:
• How the update aligns bidding performance with your set targets.
• How to use the Target Adjustment Tool to avoid performance drops.
• When to switch to "Maximize Conversions" or "Maximize Conversion Value."
Review your bidding targets today to ensure they align with your business goals and grow with confidence.
Chapter titles:
0:00 Introduction to the Bidding System Update
0:51 Understanding "Limited by Budget" Campaigns
1:22 Option 1: Maintain Your Original Target
1:38 Option 2: Align Target with Recent Performance
2:04 Option 3: Make a Custom Target Adjustment
2:33 Option 4: Prioritize Volume with Maximize Bidding
2:48 Summary & Next Steps
Resources:
• Visit the Google Ads Help Center for more details: support.google.com/google-ads
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