YouTube is the new storefront.
1 billion conversions. From the living room couch. ?️?
We used to think of the living room TV as a passive screen. Shaifali Nathan, Senior Director, Ads marketing and insights APAC, shares just how much that has changed ? Last year, YouTube ads on CTV screens drove over 1 billion conversions*
This shift tells us that passive viewers are turning into active buyers on YouTube. And YouTube ads are now more interactive and shoppable to be able to capture these moments.
The brand takeaway: If your team is still treating television purely as an awareness play, you are missing a highly efficient lower-funnel opportunity.
*Source: Google Data, Global, April 17, 2024 to April 15, 2025
We used to think of the living room TV as a passive screen. Shaifali Nathan, Senior Director, Ads marketing and insights APAC, shares just how much that has changed ? Last year, YouTube ads on CTV screens drove over 1 billion conversions*
This shift tells us that passive viewers are turning into active buyers on YouTube. And YouTube ads are now more interactive and shoppable to be able to capture these moments.
The brand takeaway: If your team is still treating television purely as an awareness play, you are missing a highly efficient lower-funnel opportunity.
*Source: Google Data, Global, April 17, 2024 to April 15, 2025
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