Confused by Google Ads charges that exceed your daily budget? Learn how Google Ads spending limits work. Understand your monthly limits and discover the difference between served costs and billed costs.
In this comprehensive tutorial, we break down exactly what happens when your campaign costs exceed your limits. You will learn how to navigate the Google Ads Report Editor to compare "Served Cost" (total activity) versus "Billed Cost" (what you actually pay). Because Google covers the difference if served costs exceed your monthly limits, understanding this reporting feature is essential for accurate ROI tracking and budget management.
Chapters:
0:00 - About spending limits
0:02 - Daily spending limit
0:41 - Monthly spending limit
1:21 - How to check your billed cost and served cost
For more information about spending limits, visit the Google Ads help center: https://support.google.com/google-ads.
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