The playbook for Search has officially changed: In the age of AI, the best ads must be answers.
At #GML2026, Vidhya Srinivasan, Google’s VP/GM of Ads & Commerce, shared a first look at new features that are reimagining the Google Ads experience. For marketers, this means new opportunities to capture high-intent users right at the exact moment they’re ready to buy.
Here are the major announcements from the stage:
??????? ??????: Delivering exclusive, context-aware incentives directly inside AI conversations.
? ??-??????? ???????? ???: A complete "glow-up" for retail ads, blending brand recommendations naturally with organic results and connecting users to real-time inventory.
? ???????? ????? ??? ?????: Agentic ads that pre-fill information to deliver highly qualified leads.
? ??? ?? ??????? ?? ?? ????: Highly contextual placements that sit natively within conversational answers, offering a helpful, non-disruptive user experience.
??? ?????? ????: These new formats allow your brand to not just show up, but to answer your customer’s question. To be the best answer, you need to be AI-ready.
Learn more → https://goo.gle/49cYe8c
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