At #???????, Gaurav Bhaya, VP of Ads & Analytics at Google, shared that measurement is arguably the biggest difference-maker in your ad performance. Navigating today’s complex landscape requires a modern measurement playbook to give your campaigns a competitive edge.
Here are 3 pillars to help you strengthen your measurement strategy: ?
? 1. ???? ????????: Build your ground truth by connecting your data once using the now-universal Data Manager API, based on the standard IAB Tech Lab ECAPI.
? 2. ?????????: Prove what is driving your business with Attributed branded searches (ABS) to link ad views to immediate brand search intent, and Qualified future conversions (QFC) to track follow-up signals and future sales up to six months in advance.
? 3. ??????? ???????????: Turn Google Analytics 360 into your cross-channel command center by bringing the open-source intelligence of Meridian directly into your reports to analyze performance across Google, TikTok, Pinterest, Snap, and more.
Explore everything we announced by visiting Accelerate with Google: ?
https://goo.gle/3RXSwBe