Are non-converting calls and spam eating into your Google Ads budget? Learn how to use AI-qualified call leads in Google Ads to filter out misdials and robocalls, accurately track user intent, and power your Smart Bidding campaigns with high-value conversions.
Historically, Google Ads counted conversions based solely on call duration. Today, advanced Google AI evaluates call recordings for actual customer intent—such as service inquiries, consultation scheduling, or readiness to purchase. In this video, we break down how the tiered measurement system works, when to use duration fallbacks, and how to manage your call recording and privacy settings directly in the Google Ads UI.
Whether you are managing local lead generation or scaling call campaigns across the US and Canada, this guide walks you through the account setup and industry privacy requirements you need to know.
Chapters
0:00 Introduction to AI-Qualified Call Leads
0:12 Call Duration vs. AI Intent Evaluation
0:40 Filtering Spam & Enhancing Smart Bidding
0:52 How the Tiered Conversion Approach Works
1:10 Managing Settings & Enabling Call Recording
1:32 Privacy Exceptions & Regional Availability
1:55 Learn More in the Google Ads Help Center
Resources
Help Center: Visit the Google Ads Help Center for more details: https://support.google.com/google-ads
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