Search queries are getting 3x longer. If your brand is still optimizing for 2-word keywords, you're already missing the moment. ?
At this year's #CannesLions2026, brand leaders from IKEA, DoorDash, and Debenhams sat down at the #GoogleBeach to pull back the curtain on how AI is fundamentally reshaping consumer behavior—and how they are adapting.
From capturing highly specific, long-tail consumer intent to managing multi-million-sku inventories at a scale previously impossible, watch to hear how they are leveraging AI-powered campaigns to stay ahead.
? IKEA: Moving beyond internal loyalty data to capture consumer exploration journeys.
? DoorDash: Navigating a 27% YoY increase in longer, situational search queries.
? Debenhams: Operating fully demand-led AI strategies to capture spontaneous revenue.
The mandate for marketers? Stop looking at AI as a backend technical enabler, and start treating it as your primary growth driver.
? How is your team adapting your search strategy to keep up with conversational intent? Share in the comments!