From an MRI lab in Oregon to addiction support groups in Paris, this segment examines how sugar stimulates the brain’s reward circuits. Researchers in Bordeaux observe animals repeatedly choosing a sweet drink over cocaine, raising questions about the addictive potential of highly processed foods. Brain imaging reveals how a simple milkshake can activate key reward areas, while individuals describe the emotional pull of sugar and the difficulty of breaking free.
As obesity, diabetes and cardiovascular disease rise worldwide, UN experts warn of a growing public health crisis. Meanwhile, major food companies decline interviews, and consumer advocates in Brussels describe intense lobbying against clearer nutrition labels. Between personal vulnerability and industry influence, this chapter explores what current science and policy debates reveal about sugar’s hold on modern societies.
Documentary: Hooked on Food
Director: Rémy Burkel & Sylvie Deleule
Production: Program33, Eklektik productions, RTBF, In association with France Télévisions, Planète +, RTS-TSR, TV5 MONDE & RDI/Radio-Canada (2013)
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