To run high-performing iOS campaigns, choosing the right measurement tools to inform your strategic decisions is critical. In this video, we’ll break down:
- How to choose the right measurement framework for your business
- The benefits of Google’s Integrated Conversion Measurement (ICM) solution for more comprehensive and accurate attribution
- Common reporting discrepancies between frameworks
????? ??? ???? ??????: Be sure to watch our other videos in this series to learn more about our Integrated Conversion Measurement solution for improved 3P reporting and our latest strategies to maximize performance → https://www.youtube.com/playlist?list=PL9piTIvKJnJM383Cp5bSNjOGu1ec7OAIu
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Check out our latest iOS best practice guide for deeper insights→ https://business.google.com/us/accelerate/resources/articles/drive-better-performance-and-measurement-for-ios-app-campaigns/
Learn more about Integrated Conversion Measurement → https://support.google.com/google-ads/answer/16203286
0:21 - Agenda
0:35 - Overview of iOS measurement frameworks
2:55 - Evaluating the best approach
4:00 - Core differences between frameworks
6:00 - Recap