In this video, we’ll walk you through how Google’s Integrated Conversion Measurement (ICM) solution enables more accurate, granular attribution for your iOS App campaigns.
We’ll cover:
- An overview of Integrated Conversion Measurement (ICM) and how it works
- Real-world results
- Steps to get started and how to interpret your reporting
????? ??? ???? ??????: Be sure to watch our other videos in this series to learn about other key iOS measurement frameworks and our latest strategies to maximize performance → https://www.youtube.com/playlist?list=PL9piTIvKJnJM383Cp5bSNjOGu1ec7OAIu
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Check out our latest iOS best practice guide for deeper insights → https://business.google.com/us/accelerate/resources/articles/drive-better-performance-and-measurement-for-ios-app-campaigns/
Learn more about Integrated Conversion Measurement → https://support.google.com/google-ads/answer/16203286
0:42 - Agenda
0:53 - Overview of Integrated Conversion Measurement
1:30 - How it works
2:12 - Example results
2:49 - Getting started
4:37 - Recap