Master your local market with regional precision! Learn how to use Regional Availability and Pricing (RAAP) and Regional Shipping in Google Merchant Center to show the right price and delivery speed to the right customers.
If your business manages products where price, stock status, or shipping costs fluctuate based on location, this video is for you. We break down how to define custom "Regions" to ensure your Shopping ads are both accurate and cost-effective, preventing wasted spend on clicks in areas where you don't offer service.
What You’ll Learn:
• The Power of RAAP: Why regional pricing is a game-changer for businesses with varying local costs.
• Defining Regions: How to use postal codes and states to create unified delivery zones.
• The Regional Sync: Using the same Region IDs for both inventory overrides and shipping transit times.
• Landing Page Requirements: How to handle the region_id parameter to stay compliant with Google’s crawling policies.
• Best Practices: Avoiding common pitfalls like mismatched pricing and overlapping regions.
Video Timestamps:
0:28 – Introduction to Regional Control
1:00 – RAAP vs. Local Inventory Ads (LIA)
1:16 – Defining Your Geographic Regions
2:21 – Step-by-Step: Activating the Regions Add-on
4:36 – Setting Up Supplemental Feeds for Availability
5:15 – Best Practices & Troubleshooting Errors
6:20 – Summary & Next Steps
Helpful Resources:
• Google Merchant Center Help Center: https://support.google.com/merchants/#topic=12158920
• Supported Countries for Regional Shipping: https://support.google.com/merchants/answer/16782229
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